This paper proposes a new approach to quantifying digital skill demands using job platform
data, focusing on regions of the UK, and on industries identified by the UK government as of
strategic importance. The analysis shows a concentration of the highest-level digital skills
required for innovation in regions around London known as the Golden Triangle, but skills
required for “business as usual” are important everywhere and growing over time. Job
adverts requiring AI related skills are even more concentrated. Areas outside the Golden
Triangle, especially in the second-tier cities, are more likely to hire non-graduates to fill
their digital skills needs. High-level digital skills are in much greater demand in strategic
industries than in other sectors.
Authors Mary O’Mahony, Patrick Serberis, Larissa da Silva Marioni