Walsall’s productivity tells a mixed story. Situated within the West Midlands, it has experienced longstanding socioeconomic challenges, including relatively low productivity, high levels of deprivation, health inequalities and skills deficits. At the same time, the borough possesses a range of assets that provide a foundation for future growth and development.
Current productivity levels in Walsall remain below both regional and national averages, with gross value added (GVA) per hour worked at £31.20. However, longer-term trends indicate that productivity growth has outpaced the wider West Midlands. In other words, it is catching up. But how can Walsall accelerate that momentum?
This study identifies several strengths that could support Walsall’s future economic development. Walsall boasts strong transport links, a thriving start-up scene, and deep industrial roots in leather and lock manufacturing. Advanced manufacturing is a standout sector and the borough’s UNESCO Geopark status offers untapped potential for eco-tourism and green growth. These existing assets should form the basis of future development strategies, helping to strengthen the borough’s economic identity and attractiveness to investment.
Alongside these opportunities, the research highlights significant barriers to inclusive and sustainable growth. High child poverty, low skill levels and poor health outcomes weigh heavily on Walsall’s future. Improvements in productivity will depend not only on business performance and infrastructure investment, but also on progress in education, health, community wellbeing and social inclusion.
Walsall’s emerging 2040 Vision is ambitious; seeking to create a more prosperous, inclusive and sustainable borough. Achieving this ambition will require coordinated action across multiple timescales. In the shorter term, priorities include strengthening support for small and medium-sized enterprises, expanding community-based interventions and investing in greener infrastructure. Medium-term goals include aligning skills with emerging industries and improving connectivity. Longer-term ambitions involve regenerating deprived communities, diversifying industry and building innovation ecosystems that put Walsall on the map.
Walsall’s future development depends on its ability to combine economic and social priorities within a coherent long-term strategy. It has the ingredients for success: strong partnerships, a clear vision and a community ready to shape its future. By weaving together economic and social development, and by investing in the seven capitals that matter most, Walsall can turn its story of catching up into one of leading the way.
Authors Marianne Sensier, Kate Penney, Michael Francis, Alfonso Silva Ruiz, Abhi Sharma, Philip McCann