Professor Jonatan Pinkse

Professor of Strategy, Innovation and Entrepreneurship, Alliance Manchester Business School

Research Theme: Social, economic and technological transitions


Jonatan’s research interests focus on corporate sustainability, business and climate change, business model innovation, social entrepreneurship, cross-sector partnerships, and the sharing economy. In his research, Jonatan analyses how firms make strategic decisions to adapt to a more sustainable economy and deal with the ensuing tensions between issues and actors. He also investigates barriers to firm adoption of disruptive technologies from cognitive, organizational, and institutional perspectives.