Our interdisciplinary research aims to pinpoint the causes of the stagnation in UK productivity.

We identify what makes firms productive during transition – pinpointing the technologies, management practices and business model choices that lift performance and resilience.
The Firms programme focuses on how organisations adapt to major transitions, such as digitalisation and the move to net zero, and what this means for productivity.
We examine how firms manage changes in assets, technologies, skills, and business models, and why some succeed while others struggle. Our research investigates the effects of servitisation, outsourcing, and platformisation, revealing how these shifts can unlock new value but also introduce risks.
We analyse how investment decisions, leadership, and organisational alignment shape the ability to innovate and improve performance. By comparing UK firms with international counterparts, we identify best practices and barriers to successful adaptation.
The goal is to provide practical guidance on the management choices and strategies that enable firms to boost productivity and resilience during periods of significant change.
University of Warwick | Professor of Enterprise
University of Cambridge | Professor of Innovation and Economics