This project aims to develop a consistent framework to measure innovative behaviour by firms and how these relate to shifts in demands for skills based on web data collection and big data analytics. It considers several dimensions: technology adoption, such as the use of cloud services; AI innovations and applications; business investment in data assets; and managerial/organisational capabilities.
The research employs these measures to evaluate their impact on productivity performance at both firm and industry levels and by region. The main method used is textual analysis on web scraped data, including company accounts and job vacancy platforms. There are four main strands to the measurement research:
Lead Researcher Mary O’Mahony (King’s College London)
Collaborators Cecilia Lasinio (Italian Statistical Institute), Francesco Venturini (University of Perugia, NIESR), Oleksii Romanko (KCL), Elodie Andrieu (KCL)